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Article: The $26 billion gourmet/specialty foods market. (Industry Overview)
- Article from:
- Frozen Food Digest
- Article date:
- October 1, 1992
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Copyright informationCOPYRIGHT 1992 Frozen Food Digest, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Curiously, while the big whales of American industry ran aground in the 1980's, the small fish of the Gourmet/Specialty food market swam straight upstream, growing throughout the '80s at an annual rate of between 10% and 20%.
Curiouser still, this growth occurred in a chaotic marketing environment that demands that producers, importers, distributors, food brokers, and retailers overlap their activities even as they synchronize their efforts.
Reflecting on the marketing situation, David A. Weiss, Packaged Facts' president, notes: "The comment 'you can't tell the players without a scorecard,' was never more apt. In fact, in the Gourmet/Specialty food game, you can't ...