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Article: Developing a joint venture. (includes related article) (Accessing the Japanese Market)
- Article from:
- Directors & Boards
- Article date:
- September 22, 1992
- Author:
CopyrightCOPYRIGHT 1992 Directors and Boards. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Here are some legal strategies for consideration in initiating a successful Japanese joint venture.
Many American executives are coming to recognize the importance of having a presence in Japan. Almost all American companies of any size are already competing with the Japanese on our own turf and in European markets. A presence in Japan allows American companies to compete with Japanese companies in their domestic market, to keep abreast of the latest in product innovation and marketing strategies and, in general, to keep an eye on their competitors. While access to the Japanese market during the 1950s and 1960s was largely limited by Japanese regulation, market entry ...