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Article: STRATEGIC PLAY - PUZZLER MEDIA: Fresh solutions.(Company Profile)
- Article from:
- New Media Age
- Article date:
- September 8, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While the hardcore puzzle players may be middle-aged women, Puzzler Media thinks there's a wider audience it can reach through mobile and iTV, finds Sean Hargrave
It has been a good summer for Puzzler Media. The company behind more than 40 magazines, including the eponymous Puzzler, benefited from just enough spring sun to make people book a UK holiday and then enough rain in July and August to make sure they bought puzzle magazines to pass the time.
The traditional boom period for the industry was used to launch Puzzler's first foray into mobile games, after having been on interactive TV (Sky, NTL and Telewest) for more than a year.
Over ...