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Article: Can cable stage a fall encore? Networks hope to sustain momentum from strong summer ratings performance.
- Article from:
- Multichannel News
- Article date:
- September 5, 2005
- Author:
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Cable, coming off a sizzling summer, hopes to ride that momentum into the fall, when broadcast brings on its onslaught of new programming.
Cable officials said they're undaunted about competing against broadcast's new--and heavily promoted--lineups. They still expect their medium to continue on its growth curve, despite the barrage of original scripted series that the Big Four and weblets such as The WB and UPN will introduce.
PRIMETIME 60 SHARE
This summer, cable increased its primetime share to just over 60%, a gain of about 7% from last summer and roughly double the 3% to 4% increases cable has enjoyed in the prior two summers, according to ...