Article: Mickey's, Champale have new agency. (G. Heileman Brewing Company Inc.'s Mickey's Malt Liquor and Champale; Killian and Co.)

Article: Heileman launching another malt liquor. (G. ...
Modern Brewery Age;  June 24, 1991 ;     700+ words ...G. Heileman Brewing Co., seeking to reorganize ... introduce a higher-alcohol malt liquor, industry analysts say ... launch PowerMaster, a malt liquor with 5.9 percent alcohol ... followed by Schlitz Malt Liquor. Both have 4.5 percent ...

Article: G. Heileman tests malt liquor segment with Cool ...
Modern Brewery Age;  January 25, 1993 ;     573 words ...Chasing further market share in the malt liquor category, G. Heileman Brewing Co. recently expanded the Colt 45 family to ... hope to "not only increase its share of the malt liquor segment, but also to accelerate growth in ...

Article: Critics blast new Colt 45 campaign. (G. Heileman ...
Modern Brewery Age;  March 8, 1993 ;     700+ words ... ... over the ethics of aiming high-octane malt liquor advertising at young, inner-city ... black actors sip from bottles of Colt 45 malt liquor in the new spot from G. Heilman Brewing ... brewing the high-power Crazy Horse malt liquor. Many brewing industry executives see ...

Article: STROH TO ACQUIRE ALL G. HEILEMAN BREWING ASSETS
PR Newswire;  February 29, 1996 ;     700+ words ... ... Brewery Company and G. Heileman Brewing Company, Inc., announced ... Executive Officer of G. Heileman Brewing Company, Inc., said ... Schaefer and Schlitz Malt Liquor. G. Heileman Brewing Company, Inc., founded ...

Article: Heileman denies pitching same brew under a new label. (G. ...
Modern Brewery Age;  May 25, 1992 ;     700+ words ... ... spokesperson says a new malt liquor being offered by G. Heileman Brewing Co. is a renamed, acceptable ... product, Colt 45 Premium malt liquor, is something different ... extension" of Colt 45 malt liquor. "It is not Colt PowerMaster ...

Article: G. Heileman Brewing Company, Inc.
International Directory of Company Histories;      700+ words ...G. Heileman Brewing Company, Inc. 100 ... 1.169 billion G. Heileman Brewing Company is America ... beer, ” malt liquor, and low-calorie ... Brewery became the Heileman Brewing Company when Gund left ...

Article: New organization for G. Heileman strengthens regional focus; ...
PR Newswire;  May 1, 1989 ;     700+ words ... ... PRNewswire/ -- G. Heileman Brewing Co. president and ... and Mickey's Malt Liquor, a best-selling ... marketing and joined G. Heileman Brewing Co. in 1988. He ... has made the G. Heileman Brewing Co. the nation ...