In 2003, South Koreans indulged a national sweet tooth when 49 million consumers spent $1.8 billion on confectionery products. Of this amount, $167 million worth were imported. The United States led the way with $40.9 million in sales, for a 24.5-percent import share, followed by China (14 percent) and Australia (7 percent).

Chocolates, Demographics

Though sales tend to be seasonal, ever-popular chocolates made up almost 70 percent of U.S. confectionery sales to South Korea in calendar 2003.

Valentine's Day sales account for 60 percent of chocolates sold in the country, with demand also up during White Day season in March. Marketing for these holidays takes into ...

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