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Article: FTC: subject-line labeling ineffective against spam.(UP FRONT)
- Article from:
- Information Management Journal
- Article date:
- September 1, 2005
CopyrightCOPYRIGHT 2005 Association of Records Managers & Administrators (ARMA). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Federal Trade Commission (FTC) submitted a report to Congress in June recommending that senders of unsolicited commercial e-mail should not be required to include a label on the subject line of e-mails indicating that the e-mail is an advertisement. The FTC created the report and submitted it for congressional consideration as a requirement of the CAN SPAM Act passed into law in 2003.
In the report, the FTC lists several reasons for its recommendation that senders of spam nor be required to include specific characters, such as "ADV" in the subject line of e-mail. It doubts that subject-line headings would help Internet service providers (ISPs) block unwanted ...