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Article: Deep seating lifts wrought iron sales.
- Article from:
- Casual Living
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Kristine Ellis
To paraphrase Mark Twain, reports of the death of wrought iron have been greatly exaggerated.
Clearly the low end of the category belongs to the mass merchants. And certainly, many specialty retailers have been cutting back their wrought iron displays as more and more of their showrooms are devoted to cast aluminum. But for many other dealers, not only is wrought iron still in demand, it is the hottest thing going.
"We continue to see a huge demand for it," said Carl Vice, owner of Casual Living & Patio Center, Lexington, Ky. "It has a tremendous perceived value with consumers because it is nowhere near the price of cast but ...