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Article: Cutting Edge Information Launches New Report on European Pharmaceutical Marketing.
- Article from:
- PR Newswire
- Article date:
- September 15, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RESEARCH TRIANGLE PARK, N.C., Sept. 15 /PRNewswire/ -- Pharmaceutical business intelligence leader Cutting Edge Information has recently launched a new report, "European Pharmaceutical Marketing: Launching Successful Brands," that tracks the European marketing spending of more than 16 brands from pre- clinical to post-launch (http://www.europeanpharmaceuticalmarketing.com/).
The report delves into marketing budgets and staffing allocations of six blockbuster drugs (with global peak annual sales in excess of euro 1 billion), four mid-level drugs (global peak sales between euro 500 million and euro 1 billion), and six niche brands (global peak annual sales below ...