Article: Grainger takes new look at unplanned MRO purchases: buyers: consolidate category to cut costs.(maintenance, repair and operations)(W.W. Grainger Inc.)

With its market expansion under way, Grainger recently has spent time talking to its customers to get a better handle on the way they purchase MRO items. The distributor is using the information to develop its Grainger Value Advantage program to help customers optimize unplanned MRO (maintenance, repair and operations) purchases.

"Our findings were not surprising," says Deb Oler, vice president, sales and marketing operations, W.W. Grainger, Lake Forest, Ill. "They validated some of the things we were seeing." Oler and her team surveyed and met with MRO buyers at companies considered by the distributor to be some of its larger customers. Eventually this team ...

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