Article: Nextel Partners loses bid to stall Sprint Nextel brand rollout.(News)

Byline: DAN MEYER

Nextel Partners Inc. lost its bid to stall Sprint Nextel Corp.'s national brand rollout as a three-member arbitration panel ruled Nextel Partners had not demonstrated a likelihood of success on the merits of its claim that the rollout breached its affiliate agreement. Nextel Partners claimed its affiliate agreement was breached following Sprint Corp.'s acquisition of Nextel Communications Inc. Aug. 12.

The arbitration panel, which held a full-day hearing Aug. 25, rejected Nextel Partners' assertion that its affiliate agreement required Sprint Nextel either to allow Nextel Partners to use the new Sprint logo or to sell Nextel iDEN ...

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