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Article: NEWS CORPORATION: Rupert rides back in.(Rupert Murdoch)
- Article from:
- Marketing Week
- Article date:
- September 15, 2005
- Author:
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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He may have run out of town in the 1990s, but comeback kid Rupert Murdoch is determined to make News Corporation a major online player. Given his skill at cross-promotion, and his deep pockets, only the brave will bet against this self-confessed 'digital immigrant'. By David Benady
Down the road from Rupert Murdoch's Californian ranch, a group of media executives gathered last weekend to discuss a subject close to their boss's heart.
Some 45 top managers from the News Corporation empire were summoned by chairman and chief executive Murdoch to discuss the internet, his latest - some might say belated - obsession.
As the executives, believed ...