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Article: While Once Considered the Healthier Alternative to Carbonated Soft Drinks, now the Trend Toward Healthier Eating has Actually Led to Sagging Sales of Fruit Juice and Juice Drinks.
- Article from:
- Business Wire
- Article date:
- September 16, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c24399) has announced the addition of Fruit Juice and Juice Drinks in the United States to their offering.
While once considered the healthier alternative to carbonated soft drinks, now the trend toward healthier eating has actually led to sagging sales of fruit juice and juice drinks, with many consumers shying away from high sugar and calorie content. Sales for 2004 are estimated at $19.1 billion, up slightly from $19.0 billion in 2003.
Future product innovations, such as low calorie juice products and fortified juices, will be necessary to drive growth. Crossover ...