Article: While Once Considered the Healthier Alternative to Carbonated Soft Drinks, now the Trend Toward Healthier Eating has Actually Led to Sagging Sales of Fruit Juice and Juice Drinks.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c24399) has announced the addition of Fruit Juice and Juice Drinks in the United States to their offering.

While once considered the healthier alternative to carbonated soft drinks, now the trend toward healthier eating has actually led to sagging sales of fruit juice and juice drinks, with many consumers shying away from high sugar and calorie content. Sales for 2004 are estimated at $19.1 billion, up slightly from $19.0 billion in 2003.

Future product innovations, such as low calorie juice products and fortified juices, will be necessary to drive growth. Crossover ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!