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Rising Individualism and Growing Wallets Among Teens and Tweens - GfK NOP Announces Results of Annual Youth Report.
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PR Newswire
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September 19, 2005
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Copyright informationCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Sept. 19 /PRNewswire/ -- GfK NOP announced results from its 2005 Roper Youth Report that show 55 of today's youth saying they have their own way of doing things and are comfortable with and cling fiercely to their individuality. This figure is up eight percentage points from last year and represents a rising sense of individualism among America's teens and tweens, as well as a simultaneous jump in their spending power.
Growing Individualism in a Mix-and-Match World ... from iPod to Identity
In line with their growing sense of individuality, 43 of teens and tweens agree that they are unafraid to do things their peers say is "uncool." In addition, fewer and ...
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