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Article: Pot noodles fight flagging sales: the dominant Pot Noodle brand is facing stiff competition from rivals and from the better-for-you brigade.(Focus On: RICE AND NOODLES)
- Article from:
- Grocer
- Article date:
- August 27, 2005
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Unilever's Pot Noodle brand has faced stiff competition in recent years with rivals launching new products in a bid to steal some of the iconic brand's market share.
However, Pot Noodle, which is now 26 years old, remains the dominant noodles brand, accounting for more than 32% of the total noodles category, which is valued at 120m [pounds sterling] [TNS 52 w/e May 22, 2005].
Although these figures may seem impressive, it is not all good news for the brand leader, as sales of the snack have dropped nearly 13% in the latest year, taking its value to less than 39m [pounds sterling].
This, despite Unilever digging deep into its pockets to support ...