Article: Recent Study Shows More Than A Quarter Of U.S. Population Are Aware Of Indoor Allergens.

Article: A fresh approach: these tried-and-tested techniques for caring for upholstery, drapes, and bedding can reduce indoor allergens. (Special Advertising Section).(Advertisement)
Country Living;  May 1, 2003 ;     544 words ......allergens in your home, try Febreze Allergen Reducer, which reduces up to 75...like regular Febreze, Febreze Allergen Reducer eliminates odors rather...fresh environment, * Using Febreze Allergen Reducer as part of your regular...

Article: New area.(News)(Procter & Gamble Co. introduces Dawn Power Dissolver, Febreze Allergen Reducer)(Brief Article)
Advertising Age;  February 24, 2003 ;     180 words ......Power Dissolver spray and Febreze Allergen Reducer fabric refresher. Both ship...Grey Global Group handles Febreze. Spending wasn't disclosed...other kitchen surfaces. Febreze Allergen Reducer enters an allergy-control...

Article: What the deal?(Stay well: The latest news on diet, fitness and health)(Febreze Allergen Reducer)(Product/service evaluation)(Brief article)
Quick & Simple;  May 20, 2008 ;     82 words ...[ILLUSTRATION OMITTED] Febreze Allergen Reducer, $5, grocery stores The Buzz: The company claims its fabric spray can significantly reduce household allergens--particles like...

Article: Allergen 'Hot-Spots' Exposed for This Spring Season.
PR Newswire;  March 14, 2007 ;     700+ words ......like Swiffer Dusters and Febreze Allergen Reducer you will be armed with...degree hot water. Use Febreze Allergen Reducer to reduce 75 of allergens...dust the walls weekly. Febreze Allergen Reducer is proven to reduce up...

Article: Leave Bedroom Allergens High and Dry This Spring!
PR Newswire;  April 10, 2008 ;     700+ words ......other soft surfaces with Febreze Allergen Reducer(R) Fabric Refresher, which...about indoor allergens, Febreze Allergen Reducer and Swiffer Dusters will...Swiffer. Swiffer Dusters and Febreze Allergen Reducer are great solutions to...

Article: Cover story: Women under the influence.(Procter & Gamble Co.'s market strategy)(Dixie's market strategy)
PR Week (US);  February 12, 2007 ;     700+ words ......sources of information and messages are most influential. So when P&G was looking to ramp up promotion of its Febreze Allergen Reducer (FAR) product, it first had to determine what sources of information were most influential to its target customer...

Article: Americans Spend 90 Percent of Time Indoors - Exposed To Indoor Allergens.
PR Newswire;  September 19, 2005 ;     225 words ......the first place also plays an important role. In fact, one example of an effective and creative tool is the Febreze Allergen Reducer fabric spray. Research confirms that it actually does reduce up to 75 of allergens from cats, dogs and dust...

Article:
Post-Tribune (IN);  April 12, 2003 ;     268 words ......back the bed. To give your spring cleaning routine and your home a breath of fresh air, Febreze introduces new Febreze Allergen Reducer. This new Febreze variety reduces up to 75 percent of airborne allergens that come from fabrics in the home...

Article: 5 things to know ... to make your bedroom an allergen-free zone.
Chicago Tribune (Chicago, IL);  April 17, 2006 ;     446 words ......soft surfaces of your home (sofas, carpets, pet beds, comforters, area rugs) with a fabric refresher (such as Febreze Allergen Reducer). These products claim to reduce a significant percent of allergens from cats, dogs and dust mites that may...

Article: Ten Years Marks Milestone for Procter & Gamble's Febreze Brand.
PR Newswire;  June 4, 2008 ;     646 words ......campaign. The Febreze franchise currently includes: Febreze Fabric Refresher, Febreze Pet Odor Eliminator, Febreze Allergen Reducer, Febreze Antimicrobial, Febreze Auto, Febreze Air Effects, Febreze NOTICEables, Febreze Candles, Febreze To...

Article: Procter & Gamble Co. Review in Progress.
M2 Presswire;  April 10, 2008 ;     700+ words ......water (130 degrees F). In between washing, consider spraying comforters, bedding and other soft surfaces with Febreze Allergen Reducer Fabric Refresher, which reduces up to 75 percent of allergens from cats, dogs, and dust mites that may become...

Article: Are You Allergic to Your Town?
PR Newswire;  April 18, 2006 ;     700+ words ......specialists per patient The 2006 AAFA Spring Allergy Capitals program is supported by Procter & Gamble, makers of Febreze Allergen Reducer(R) Fabric Refresher and Swiffer(R) Dusters, Schering-Plough, makers of Nasonex(R) (mometasone furoate monohydrate...

Article: Dayton pollen count something to sneeze about Its ranking is better than last year's, but Dayton is still one of the most challenging places to live with spring allergies.
Dayton Daily News;  April 17, 2006 ;     380 words ......heavily on funding from companies that sell allergy-fighting products, such as rankings sponsors Swiffer Dusters, Febreze Allergen Reducer and Nasonex nasal spray. Contact this reporter at (937) 225-2129 or klamb @DaytonDailyNews.com.

Article: S.C. Johnson stumbles with AllerCare introduction ;Heavy aroma leads to recall, while Clorox readies launch of similar line.(Brief Article)
Advertising Age;  February 21, 2000 ;     394 words ...Clorox Co. is positioning its Clorox FreshCare fabric refresher as an allergen-reducer as S.C. Johnson & Son struggles to recover from the market withdrawal of two items in its AllerCare allergy-control product...