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Article: Those Cardizem Cd ads....
- Article from:
- HealthFacts
- Article date:
- February 1, 1993
CopyrightCOPYRIGHT 1993 Center for Medical Consumers, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Television watchers have recently been subjected to frequent prime time advertisements from Marion Merrell Dow, Inc. hawking its new prescription heart drug. The pitch is that people who are taking Cardizem should see their doctors about switching to Cardizem CD, a new version which can save them money.
The patent on the original Cardizem (generic name: diltiazem) has recently expired, and the generic versions are becoming available at a lower cost. Marion Merrell Dow, Inc. also makes a sustained-release version, Cardizem SR, which will lose its lucrative patent in the near future. The new Cardizem CD, which is prescribed primarily for hypertension, has a ...