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Article: The Wall Street Journal Announces Advertising and Marketing Campaign to Support Launch of Compact Editions.
- Article from:
- Business Wire
- Article date:
- September 20, 2005
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LONDON & HONG KONG -- The Wall Street Journal
The Journal Also Unveils New Nameplate for International Editions, Which Heralds Fusion Between Print and Online Media That Will Be Promoted Through Extensive Pan-Regional Activity
The Wall Street Journal today announced a multimillion-dollar advertising and marketing campaign in support of the launch next month of a redesigned, compact version of its international editions--plus enhanced and unique content integration between print and online. It also unveiled a newly styled nameplate to be carried by the international editions from Monday, Oct. 17. It features a WSJ.com watermark behind The Wall Street ...