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Article: It's entertainment; tie makers turn attention to art, music and film.
- Article from:
- Daily News Record
- Article date:
- April 12, 1993
- Author:
CopyrightCOPYRIGHT 1993 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tie makers turn attention to art, music and film
NEW YORK -- Neckwear manufacturers are going after maximum consumer recognition in their newest licensing ventures.
The spheres of art, music, film and other forms of entertainment have become the sought after tie-ins for the mid-'90s rather than designer names.
Perhaps the biggest reason for the shift in emphasis is the unexpected popularity at retail of Manhattan Menswear Group's World Wildlife Fund (WWF) and Beatles tie licenses and Stonehenge Ltd.'s license with the lead guitarist of The Grateful Dead in its J. Garcia: Art In Neckwear collection.
"The success of that line has ...