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Article: Red Lion Hotels Launches New Brand Image and Outlines Growth Initiatives.
- Article from:
- PR Newswire
- Article date:
- September 20, 2005
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New Corporate Name, New Look Reinforce Brand Revitalization
SPOKANE, Wash., Sept. 20 /PRNewswire-FirstCall/ -- WestCoast Hospitality Corporation today announced an aggressive growth plan to expand Red Lion Hotels into over 100 markets in the next five years. Leveraging its strength in the Western U.S. market, the initial focus will be to expand the brand into new cities in California, Arizona, Colorado, Minnesota and Texas.
To reflect its commitment to the revitalized brand and outwardly portray its new energy, the company is announcing several significant changes. First, the company has changed its corporate name to Red Lion Hotels Corporation to ...