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Article: Sepracor must answer questions when marketing sleeping pill.
- Article from:
- Newsday (Melville, NY)
- Article date:
- September 21, 2005
CopyrightCOPYRIGHT 2005 Newsday. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kathleen Kerr
Sep. 21--For weeks now, a moth glowing green as the Emerald City in "The Wizard of Oz" has been flitting across TV screens -- promising insomniacs a sleep to rival Dorothy's rest in the poppy field.
The moth is the symbol for Lunesta, the new sleeping pill launched earlier this year by Massachusetts-based Sepracor Inc. with a $60-million advertising campaign.
Like Dorothy's wizard, the Lunesta moth has kept a few things close to the vest -- including some Food and Drug Administration reviewers' initial concerns that the drug might pose a cancer risk. Although the FDA reconsidered the data and ultimately approved the sleep ...