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Article: Shooting stars: French hotel group Accor bets on three-star hotels for Latin America's business travelers.
- Article from:
- Revista Latin Trade
- Article date:
- September 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Freedom Magazines, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Who says that in Latin America the only good hotels are four-star or five-star places? Or that you should pay an arm and a leg to stay in a nice hotel in the region? Not the French hotel group Accor. The company wants to revolutionize the region's hospitality industry by expanding its three-star brand, Ibis, across the continent.
Accor executives say they will target the middle class, arguing that pretty and affordable hotels in countries like Colombia, Ecuador, Peru and Venezuela are few and far between. It will invest US$100 million to open 25 new Ibis-brand hotels in the region, on top of the 36 already operating. Expansion complements plans to boost existing ...
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