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Article: A matter of trust: times are changing-what can be done to give the dealer network an edge?(dealer/manufacturer relationship)
- Article from:
- Yard & Garden
- Article date:
- August 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When it comes to the complex relationship between dealers and manufacturers, one important fundamental is often overlooked--trust. It takes a long time to build and, while it's tough to earn, it's all too easy to lose. When the trust isn't there, it can jeopardize your profitability and even the survival of your business. Many experts now say that trust should be a critical area of focus for any company operating as part of a dealer network. Indeed, manufacturers and dealers must always consider how their actions will affect the level of trust between themselves and their network partners. How can you ensure that the trust is there in your dealer network? And, more ...