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Article: Internet is key resource for new moms.(marketing to moms)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- September 1, 2005
CopyrightCOPYRIGHT 2005 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pregnant women's preferred sources of advice change after they give birth, finds a study of new moms by BSM Media. Nearly half (48%) of new moms say that while they were pregnant, they relied on their doctors for information about pregnancy and baby development. More than four in 10 (42%) sought out the opinions of their own moms. After giving birth, however, women turn to the Internet (45%) and other moms (40%) as their top sources of information.
Moms are most receptive to the Internet and magazines as sources of information (see chart). Moms' top interests when looking for information online are expert advice, tips, news on baby development, and medical ...