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Article: Women do five loads of laundry a week.(HOME/HOUSING)(Brief Article)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- September 1, 2005
CopyrightCOPYRIGHT 2005 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Laundry is a major task for most women; the average woman over 25 does five loads a week, according to a survey by Leflein Associates for Woolite. Three in 10 say they spend more time doing laundry than making love. Laundry also absorbs more time than meal preparation or talking on the phone with friends.
More than eight in 10 women (84%) say their favorite items of clothing are more than a year old, and a third have owned theirs more than five years. Women often hesitate to wash their favorite clothes as frequently as they should because of concerns about damaging them in the machine. A third wear their favorite clothes more times before washing than they'd like ...