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Article: Henry Ford ads to push doctors; Hospital to emphasize uniqueness of staffing.(Henry Ford Health System)
- Article from:
- Crain's Detroit Business
- Article date:
- September 19, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Michelle Martinez
Henry Ford Health System is launching a new marketing campaign to tell a 90-year-old story, with an important twist.
The ads, which will start airing on radio and television in early October, tout the benefits of Henry Ford's 800 staff physicians and researchers in coordinating and expediting patient care, something Henry Ford says sets it apart from other systems in Southeast Michigan.
The story isn't new, said Henry Ford CEO Nancy Schlichting. The system was founded in 1915 based on the same medical group model used by the Rochester, Minn.-based Mayo Clinic. But it falls in line with new strategies being rolled out to ...