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Article: Elizabeth Arden Signed Exclusive Fragrance Licensing Agreement With Danielle Steel.
- Article from:
- PR Newswire
- Article date:
- September 22, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fragrance Collection to Launch in Department Stores in Fall 2006
NEW YORK, Sept. 22 /PRNewswire-FirstCall/ -- Elizabeth Arden , a global prestige beauty products company, announced today that the Company signed an exclusive global licensing agreement with Danielle Steel, the internationally acclaimed novelist, to develop and market her own line of fragrance products to debut nationwide in Fall of 2006.
The partnership marks the author's entry into the prestige fragrance market -- the collection will be designed to reflect Ms. Steel's image and style. Financial terms of the agreement were not disclosed.
"We are proud to be partnering with ...