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Baylor University Professor Says MasterCard's PayPass May Help Consumers Forget What's Really Priceless.
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PR Newswire
- Article date:
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September 23, 2005
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Copyright informationCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WACO, Texas, Sept. 23 /PRNewswire/ -- The new PayPass card introduced by MasterCard this week sounds like another attempt to make the traditional debit card look and act more like a credit card, according to Dr. James Roberts, professor of Marketing at Baylor University's Hankamer School of Business.
"Removing the need for a signature on some purchases helps the once innocuous debit card to act more like its bigger more profitable brother -- the credit card," he contends. "The lack of a signature makes the money involved in such a transaction more abstract and the consumer more likely to spend.
"Do we really spend that much time waiting in lines?" asks Roberts. ...