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Baylor University Professor Says MasterCard's PayPass May Help Consumers Forget What's Really Priceless.

WACO, Texas, Sept. 23 /PRNewswire/ -- The new PayPass card introduced by MasterCard this week sounds like another attempt to make the traditional debit card look and act more like a credit card, according to Dr. James Roberts, professor of Marketing at Baylor University's Hankamer School of Business.

"Removing the need for a signature on some purchases helps the once innocuous debit card to act more like its bigger more profitable brother -- the credit card," he contends. "The lack of a signature makes the money involved in such a transaction more abstract and the consumer more likely to spend.

"Do we really spend that much time waiting in lines?" asks Roberts. ...

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