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Article: Florida citrus officials review orange juice ads.
- Article from:
- The Ledger (Lakeland, FL)
- Article date:
- September 22, 2005
CopyrightCOPYRIGHT 2005 The Ledger. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kyle Kennedy
Sep. 22--SEBRING -- The Florida Citrus Commission got its first look Wednesday at a series of proposed television ads for 2006, but two of the three commercials were left on the cutting room floor.
Commissioners voted unanimously to reject two of the spots over concerns they departed too much from recent ads highlighting the health benefits of orange juice.
"I didn't personally see the excitement in any of those (two ads). Or the simplicity of the message we're trying to get across," said Commissioner Michael L. Carrere after viewing rough sketches of the commercials. "I'm not convinced that execution is sending an ...