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CLUB MED DOES A FASHION TANGO WITH ROSA CHA.
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WWD
- Article date:
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September 22, 2005
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Copyright informationCOPYRIGHT 2005 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Melanie Kletter
NEW YORK -- Club Med has tapped Brazilian designer Amir Slama of Rosa Cha to create a cobranded swim and resort collection, the first time the resort giant has teamed with a fashion firm.
The looks will include a variety of swimwear and cover-ups for men and women, as well as flip-flops and sarongs. Some of the styles incorporate Club Med's logo, while others have bold prints and bright colors inspired by tropical locales.
"Rosa Cha is well known for its use of fun and color, and the brand embodies the spirit of Club Med," said Mark Wiser, vice president of marketing for Club Med. He added that the collaboration is a "big initiative" for ...
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