Article: Lowrey sales up 20%. (Lowrey Organ Co.)

Top Dealers Honored For Contributing To Organ Maker's Renewed Profitability

Defying those who contend that the home organ market is dead, 350 enthusiastic Lowrey Organ dealers converged at the company's long-running trade show breakfast. Instead of a dazzling display of new products, dealers at the breakfast were introduced to a series of new marketing programs designed to increase sell-through. Commenting on the lack of new products, Sales Manager Mel Wisnewski told dealers, "Change for the sake of change is simply not worthwhile. You have told us that we have a highly saleable line at every price point. So, rather than tampering with a good thing, we opted to turn ...

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