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Article: Critics blast new Colt 45 campaign. (G. Heileman Brewing Company Inc.'s malt liquor advertising)
- Article from:
- Modern Brewery Age
- Article date:
- March 8, 1993
CopyrightCOPYRIGHT 1993 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In a new television commercial that began airing nationally last week, a message of hope and reformation is delivered in hip, stream of consciousness narration over bleak, grainy shots of an inner-city neighborhood. But what may look like an ad for Big Brothers or the United Negro College Fund is drawing criticism from some corners in a pitched debate over the ethics of aiming high-octane malt liquor advertising at young, inner-city blacks.
The youthful black actors sip from bottles of Colt 45 malt liquor in the new spot from G. Heilman Brewing Co., a sharp departure from the company's former campaign. The previous ads, used since the mid-80s, featured the ...