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Article: LIVERY DESIGN: Brand prix.(A1 Grand Prix)
- Article from:
- Design Week
- Article date:
- September 22, 2005
- Author:
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When the A1 Grand Prix kicks off this Sunday, it's a chance for all nations to show their true colours. But who will shine and who will flop in the livery stakes? Clare Dowdy speaks to the designers behind the branding to find out
Could this become the World Cup of motorsport? That is certainly the dream of Maktoum H Al Maktoum, the president and chairman of A1 Grand Prix.
The first race is scheduled for Brands Hatch on Sunday, when 25 national motor racing teams will compete. And it's the national nature of this new fixture on the sporting calendar that makes A1 Grand Prix a fascinating exercise in branding.
Unlike Formula One racing, ...