Article: Thread count game slammed by FTC [Federal Trade Commission].(News)

WASHINGTON -- The issue of how to properly evaluate thread counts for the purpose of product labeling has once more become top-of-mind as the Federal Trade Commission's Division of Enforcement recently issued a staff opinion stating that certain counting techniques may mislead consumers.

On top of that, an article in Consumer Reports entitled "Sheets Wake-up Call" slammed the category stating that "some thread counts are bogus."

According to James Kohm, associate director for enforcement at the Federal Trade Commission, "Consumers could be deceived or misled by the practice of stating an inflated thread count, achieved by multiplying the actual count by ...

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