Article: Knock-knocking on heaven's door: suppliers tend to think of foodservice as a holy grail. But it isn't that simple.(Foodservice supply)

It's not uncommon to hear suppliers talking about foodservice as if it were a fairy godmother ready to deliver them from those fiendish food retailers who suck every last bit of growth and profit out of their companies.

One wave of the magic wand and not only can suppliers achieve better margins than in the mature grocery retail sector, but they can do so at the same time as maintaining their business on the retail side, offering the obvious benefits of high-volume business.

Unfortunately, the path from 'hell to heaven' is not that easy to tread.

Yes, foodservice is an obvious area to look at. Richard Ash from recruitment company Nigel Wright ...

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