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Article: Foreign focus: what's new overseas?(Marketing: BRANDWATCH)(Coco Pops Straws from Kellogg Co.)(Brief Article)
- Article from:
- Grocer
- Article date:
- September 10, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Product: COCO POPS STRAWS
Company: KELLOGG
Country: BELGIUM & FRANCE
DAVID JAGO
EDITORIAL DIRECTOR, MINTEL'S GLOBAL NEW PRODUCTS DATABASE
In recent years manufacturers of breakfast cereals have been keen to branch out beyond their core market to create new eating occasions for their products.
Cereal bars have been the most successful example, having made a significant impact on the snacking market.