Article: Foreign focus: what's new overseas?(Marketing: BRANDWATCH)(Coco Pops Straws from Kellogg Co.)(Brief Article)

Product: COCO POPS STRAWS

Company: KELLOGG

Country: BELGIUM & FRANCE

DAVID JAGO

EDITORIAL DIRECTOR, MINTEL'S GLOBAL NEW PRODUCTS DATABASE

In recent years manufacturers of breakfast cereals have been keen to branch out beyond their core market to create new eating occasions for their products.

Cereal bars have been the most successful example, having made a significant impact on the snacking market.

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