Article: Online Health Information Seekers More Likely to Treat Allergies, Depression, Insomnia.

Article: Direct-to-Consumer Advertising Continues To Trigger Consumer Action.
PR Newswire;  June 2, 2005 ;     406 words ......findings from Ipsos PharmTrends(R), a syndicated...solutions, says Barbara Bertner, Vice President...contact: Barbara Bertner Vice President Ipsos PharmTrends barbara.bertner@ipsos-na...release, Barbara Bertner, Vice President, Ipsos ...

Article: Can Drug Advertising Make You Healthier? Finding the answer is not so easy, reports Ipsos PharmTrends.
PR Newswire;  August 21, 2003 ;     411 words ......creating brand awareness? According to Ipsos PharmTrends(R), the consumer tracking service...Study results of consumers tracked by Ipsos PharmTrends indicate that DTCA reminds them to...contact: Scott Cutler Account Manager Ipsos PharmTrends(R) (516) 507-3321 CONTACT: Scott...

Article: Prescription Drug Advertising Enters Critical New Phase; Brand Development will Require More Astute Direct-to-Consumer Campaigns, cautions Ipsos.
PR Newswire;  January 27, 2004 ;     315 words ......is at a crossroads, according to Ipsos PharmTrends(R), a syndicated service tracking...industry expert and spokesperson for Ipsos PharmTrends. Among those challenges? Executing...equity. Key Lessons Learned Using Ipsos PharmTrends historical tracking data in combination...

Article: DTC Ads for Prescription Drugs Are Proving Their Worth.
PR Newswire;  May 21, 2003 ;     387 words ......consumer packaged goods industry, Ipsos PharmTrends(R) has found. There are a number...industry. Consider the following Ipsos PharmTrends(R) findings: - Since 1997 there has...Fariba Zamaniyan Vice-President Ipsos PharmTrends (516) 507-3047 fariba.zamaniyan@ipsos-...

Article: DTC Advertising Comes of Age; Newer ad campaigns most effective, Ipsos PharmTrends(R) shows.
PR Newswire;  February 20, 2003 ;     421 words ......them, according to new research by Ipsos PharmTrends(R). Over time, drug companies have...said Fariba Zamaniyan, director of Ipsos PharmTrends, a syndicated service that tracks...and beyond. Consider the following Ipsos PharmTrends findings: - DTC awareness levels...

Article: Doctors Play Key Role in Sales of Non-Prescription Drugs; Doctor's role greatest when Rx product moves to OTC, reveals Ipsos PharmTrends(R).
PR Newswire;  September 17, 2003 ;     393 words ......vice president and spokesperson for Ipsos PharmTrends(R), the syndicated tracking study...purchased OTCs without a recommendation, Ipsos PharmTrends syndicated tracking data found. Doctor...CONTACT: Scott Cutler, Account Manager, Ipsos PharmTrends, 516-507-3321, Scott.cutler@ipsos-...

Article: The Year of the Switch; Transition from Prescription to Over-the-Counter is 2003's Pharmaceutical Success Story.
PR Newswire;  December 9, 2003 ;     383 words ......respective ailment markets, according to Ipsos PharmTrends, a syndicated study of consumer behavior...vice president and spokesperson for Ipsos PharmTrends. Claritin OTC has successfully sparked...zamaniyan@ipsos-na.com Vice President Ipsos PharmTrends 516.507.3047 CONTACT: Fariba ...

Article: Drug Advertising Spending Has Levelled Off - So Has Consumer Response.
PR Newswire;  October 9, 2003 ;     403 words ......accordingly, says new research from Ipsos PharmTrends(R), a syndicated tracking study of...vice president and spokesperson for Ipsos PharmTrends. Without traditional branding elements...Fariba Zamaniyan Vice President Ipsos PharmTrends Fariba.zamaniyan@ipsos-na.com (516...

Article: Advertising Recall for Prescription Drugs Rises.
PR Newswire;  March 25, 2003 ;     306 words ......action has leveled off, according to Ipsos PharmTrends, a syndicated tracking study of consumer...contact: Scott Cutler, Account Manager, Ipsos PharmTrends(R) 516-507-3321, scott_cutler@ipsos...CONTACT: Scott Cutler, Account Manager, Ipsos PharmTrends(R), 516-507-3321, ...

Article: Consumers' drive to action diminishes.(DTC Report)(Direct marketing)
Medical Marketing & Media;  June 1, 2004 ;     355 words ......action after seeing the ads than they have been in the past. The Ipsos PharmTrends survey found that roughly two in 10 consumers (19 percent) reported...recalled seeing an ad for the prescription brand purchased. Source: Ipsos PharmTrends

Article: Prescription Drug Ads Prompt Consumers to Seek More Information from Their Doctor; Purchasers Recall Prescription Drug Ads, Ipsos PharmTrends(R) Reports.
PR Newswire;  October 9, 2002 ;     422 words ......said Fariba Zamaniyan, Director, Ipsos PharmTrends(R) . Certain brand name prescription...contact: Fariba Zamaniyan, Director, Ipsos PharmTrends(R), 516-507-3047, fariba_zamaniyan...CONTACT: Fariba Zamaniyan, Director, Ipsos PharmTrends(R), 516-507-3047, fariba_zamaniyan...

Article: Prescription Drug Ads Prompt Fewer Consumers to Take Action; Declining doctor contact rates evident, says the latest update from Ipsos PharmTrends.
PR Newswire;  April 21, 2004 ;     382 words ......they have been in the past, according to new findings from Ipsos PharmTrends(R), a syndicated tracking study of consumer behavior by...global marketing research firm. In its most recent survey, Ipsos PharmTrends found a declining proportion of consumers took action following...

Article: Ipsos PharmTrends(R) Leads Industry Since 1997; Research service first to identify key growth trends.
PR Newswire;  July 22, 2002 ;     413 words ......years, said Fariba Zamaniyan, director and spokesperson for Ipsos PharmTrends(R). We've been right there, alongside the explosion of...user, the patient, Zamaniyan noted. Since January 1997, Ipsos PharmTrends(R) has been tracking monthly consumer purchase behavior...

Article: The Long Road Ahead For DTC Advertising; Stagnant levels of doctor contact rates continue and may take a turn for the worse following Vioxx withdrawal, says the latest update from Ipsos PharmTrends(R).
PR Newswire;  October 26, 2004 ;     333 words ......blockbuster drug Vioxx, according to new findings from Ipsos PharmTrends(R), a syndicated tracking study of consumer behavior by...firm. In its most recent tracking survey, findings from Ipsos PharmTrends continue to show a softening proportion of consumers who...