Press release article from our research archive:

Rising Gas Prices Pushing Consumers to Take Action - New GfK NOP Green Gauge Study Uncovers Price Points That Will Drive Lifestyle Changes.

EAST HANOVER, N.J., Sept. 27 /PRNewswire/ -- A new study by GfK NOP announced today finds that the price point at which consumers are ready to take action to save on gas starts at $2.50 per gallon. The 2005 GfK NOP Green Gauge Study identifies the price thresholds at which Americans say they will alter their lifestyles to save on gas, including carpooling; using public transportation; walking, biking or using other forms of transportation; reducing overall driving, using their most fuel efficient vehicle; and buying a more fuel efficient vehicle.

When fuel averages hit $2.50 per gallon, 26 of Americans surveyed say they kept their most gas guzzling vehicle in the garage ...

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