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Article: Healthy proposition: despite low-carb's fizzle, beter-for-you frozen desserts remain in strong demand.(Ice Cream & Frozen Desserts)(nutritional value)
- Article from:
- Dairy Field
- Article date:
- August 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Stung by high milkfat and vanilla prices, coupled with sky-high fuel costs, frozen dessert makers muddled through a less-than-stellar 2004. Even an onslaught of reduced-carbohydrate, no-sugar-added products, designed to meet consumers' demand for healthy options, wasn't enough to save the category.
As they approached the summer of 2005, those same manufacturers were understandably wary. Going in, they had sufficient cause to be hopeful. After all, milkfat prices had stabilized somewhat and the low-carb craze was dying down, giving them reason to believe consumers would be seeking out good, old-fashioned indulgence yet again.
Then it happened. The mercury ...