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Article: Wine club & tasting room software.
- Article from:
- Wines & Vines
- Article date:
- September 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Regina Weinstein wears many hats at the Honig Family Winery in Napa Valley. Her days are spent carrying out duties as retail manager, marketing director, and resident IT professional. So when it comes to managing the 400-member wine club, updating members' billing information and sending out quarterly shipments, Weinstein relies on tools and technology that can help save her time--and sanity.
"For 25 years we did everything by hand," Weinstein says. "It was a very time consuming process. Now everything is automated."
Managers at wineries of all sizes are quickly realizing how computerized solutions in the tasting room and back office can help increase ...