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Article: Why direct mail still works: email may be cheaper and easier, but snail mail still delivers better results. Maybe it's because envelopes feel more personal. Maybe it's because customers like to hold something in their hands.(BOB POPYK ON SELLING)
- Article from:
- Music Trades
- Article date:
- September 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Not so long ago, only a few people had email addresses. Now no self-respecting computer owner (and that's just about everybody) would be without one. Just as very few people today are without a cell phone and cable TV, few people are without internet access and email.
Sure, a small number of people still have rotary phones and TVs that only bring in three channels through a rooftop antenna, but even these folks can have an email account. In fact, just about every age group has email. Five-year-olds have it, as well as 95-year-olds. Email is cheap. You call send out letters to your email list as many times as you want without huge postage costs. Since email has ...