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Article: Rainbow woos ops with 'Romance' tales. (Rainbow Programming Holdings Inc.'s planned Romance Classics channel)
- Article from:
- Multichannel News
- Article date:
- November 30, 1992
- Author:
CopyrightCOPYRIGHT 1992 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Rainbow Programming Holdings Inc. wants to bring romance to cable television -- Romance Classics, that is -- and so far, operators seem rather receptive to the wooing.
Slated to launch on Valentine's Day 1994 as a multiplexed channel from American Movie Classics, the new 24-hour "superniche" service is designed specifically to be launched on cable tiers in the new regulatory environment, said AMC president Joshua Sapan.
"In the wake of recent regulation, there will be a need for cable operators to realign channel lineups to a degree. Part of what they need to do is take some of the pressure for their own margin off of basic," Sapan said. "What has been ...