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Article: Sprint to Sponsor Bon Jovi ''Have a Nice Day'' North American Tour.
- Article from:
- Business Wire
- Article date:
- September 30, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OVERLAND PARK, Kan. -- Sprint (NYSE:S) today announced its title sponsorship of Bon Jovi's upcoming North American tour on the heels of Bon Jovi's biggest release week ever as the album "Have a Nice Day" entered at the top of the music charts around the world. Sprint's sponsorship of the "Have a Nice Day" tour - which kicks off Nov. 2 - allows the company to provide unique wireless content to its customers and further positions Sprint as a communications and entertainment company.
"Sprint's partnership with Bon Jovi is a first-of-its-kind relationship that gives fans more ways to see, hear and experience their favorite band," said Laurie Thompson, director of ...