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Article: Robinsons Fruit Shoot gets health makeover.(Robinsons Fruit Shoot)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- September 29, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Children's juice drink Robinsons Fruit Shoot is to be given a health makeover in time for summer 2006.
Though the successful lunchbox soft drinks range already has "no added sugar" flavours available, owner Britvic is to reformulate the product to reduce the additives and preservatives.
An insider says the plans are to bring Fruit Shoot further into line with consumer concerns over health.
Robinsons Fruit Shoot, launched in 2000, dominates the lunchbox market after taking the top spot in the sector from Ribena last year. Fruit Shoot's value for the year ending in April was #68.5m, up 5.7 per cent on the previous year (Mintel).
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