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Article: Brand Extension: Waitrose Food Illustrated.(John Brown Citrus Publishing)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- September 29, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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John Brown Citrus Publishing is extending the Waitrose Food Illustrated magazine to the cookery book sector, with the launch of Waitrose Food For All Seasons cookbook.
The launch will be in collaboration with book publisher Dorling Kindersley. Priced at #14.99, it will be available from the end of September. Waitrose is also launching miniature versions of the new magazine, which will be circulated as a special supplement with the Observer at the end of October. The 32-page A5-size magazine will be available in London and the ...