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Article: Carat Fusion Selected as Online Agency of Record for Eddie Bauer.
- Article from:
- PR Newswire
- Article date:
- October 3, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Contemporary Outdoor Lifestyle Brand Gets Fresh Approach to Advertising Efforts
SAN FRANCISCO, Oct. 3 /PRNewswire/ -- Carat Fusion announced today that it has been named online agency of record for Eddie Bauer, the premium, contemporary outdoor lifestyle brand. As part of the new relationship, Carat Fusion will provide Eddie Bauer with consumer insight, online media planning and buying, as well as data intelligence support through its proprietary Citadel product. Today's news comes on the heels of the agency's recent announcement to reposition and rename itself from Carat Interactive to Carat Fusion.
"Eddie Bauer is one of the country's premier ...