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Article: LIZ EARLE'S SKIN CARE SAVVY.
- Article from:
- WWD
- Article date:
- September 30, 2005
- Author:
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Samantha Conti
LONDON -- Liz Earle and Kim Buckland may look like wholesome English mums, but underneath those bright smiles and creamy complexions are two renegades. The co-founders of Liz Earle Naturally Active Skincare have taken an unconventional approach to the beauty business, and with annual sales of $36 million, their strategies are clearly paying off.
In the 10 years since it was founded, Liz Earle Naturally Active Skincare has become a cult brand in the U.K., although it has never advertised, never made any antiaging claims and never been sold over a department store -- or drugstore -- counter. Instead, the brand is sold through ...