Article: Re-branding means that Jeeves will be searching for a new job.(Business)

Byline: CHRIS TOMLINSON

Last week the search engine company Ask revealed its shocking plan to give their loyal butler Jeeves the boot.

According to Ask Jeeves' new owner, e-commerce conglomerate Inter Active Corp, a balding, slightly fat English butler is not a good image for the Ask brand, and they have shown Jeeves the door.

As a balding, slightly fat Englishman myself, I feel he has been badly treated ...

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