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Article: Something to chew on: aggressive product development, innovative packaging, and sophisticated marketing efforts fuel a strong meat snack category.(meat snacks)
- Article from:
- The National Provisioner
- Article date:
- August 1, 2005
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There's nothing "dry" or ordinary about the meat snack category. From old-style, traditional beef jerky to lean, moist snacks--the industry is faring well with new products inspired by consumer demand for convenience, freshness, and flavor innovation.
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Chicago-based Information Resources places the meat snack category at $309.1 million, up 4.3 percent from the year prior, with category leader Oh Boy! Oberto ringing in sales of $68.6 million, followed by Slim Jim with $51.5 million in sales, and Jack Link's $46.4 million.
Family-owned Oberto Sausage Co., Kent, WA, most recently dipped into new territory with the ...