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Article: Regional Expansion: College Inn(R) ''Comes Home (to the Southeast) for the Holidays''; Consumer Taste-Test Indicates College Inn Chicken Broth ''Tastes More Like Homemade'' Than Swanson(R).
- Article from:
- Business Wire
- Article date:
- October 5, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- Just in time for the holiday season, Del Monte Foods (NYSE:DLM) today announced that its College Inn(R) broth, a cornerstone of Northeastern and Midwest cooking, is expanding to the Southeastern states of Alabama, Florida, Georgia and Missouri.
"Tasting is believing and we found that more than 50 percent of consumers preferred the homemade taste of College Inn chicken broth to Swanson(R) chicken broth," said Liam Farrell, director of marketing at Del Monte Foods, makers of College Inn. "This is great news as the preferred taste of College Inn comes home to parts of the Southeast for the holiday cooking season."
A widely used "secret ...